The days of PR being its own silo are over. With the megatrend of high-profile B2B companies measuring the ROI of publishing, blogging, sharing through social media, and SEO, Marketing and PR are inextricably linked.
And if the basic fundamental concept of Inbound Marketing is CONTENT, or better said, pulling people in with great content instead of interrupting them, then Inbound PR is your content vehicle.
The role of an Inbound PR pro is to:
- Secure Earned Media
- Create Owned Media
- Facilitate Paid Media and
- Share via Social Media.
Moebius Ink provides a broad range of Inbound PR and Marketing services to support your business objectives and deliver measurable results.
- Strategy and Planning
- Media Relations
- Analyst Relations
- Social Media Strategy and Execution
- Company and Product Launches
- Press Release Writing and Distribution
- Speaking and Award Submissions
- Customer Reference Programs
- Thought Leadership
marketing and other writing
- Content Marketing
- Blogging & Company Blog Strategy
- Newsletter Writing, Layout and Distribution
- Success Stories
- Customer and Market Surveys
- Event Coordination, Marketing and Support