Lately, I’ve been coming across some pretty embarrassing tweets from journalists about PR people that are simply giving PR a bad name. Today, there are way too many tools and… Read more PR People: Please Stop Pissing Off Journalists (or How To Pitch The Media) →
Lately, I have been writing about a PR revolution, one in which PR has been redefined as the convergence of earned media, owned media, and social media (or Inbound PR); however, although owned and social media are aggressively bringing in leads and exhibiting great ROI, traditional media is still proving paramount to success. The 2012 Edelman Trust Barometer found that traditional media sources are still the most trusted. Earned media was “the only institution to see an increase in trust over the past year — now above 50 percent. ” Edelman Trust Barometer While there’s no… Read more Global Trust In Earned Media Above 50 Percent →
Although the headline is influenced by this election year, the topic is completely inspired by Kipp Bodnar’s (@kippbodnar) presentation at the recent #INBOUND12 Conference. And just like with politicians, we love… Read more It’s The Social Proof, Stupid →
The days of PR being its own silo are over. With the megatrend of B2B waking up and measuring the ROI of publishing, blogging, sharing through social media, and SEO,… Read more Inbound Marketing, Meet Inbound PR →
Sometimes I get a little ahead of myself pontificating about the far-reaching opportunities a smart Twitter strategy can bring B2B companies — citing stand-out case studies, stunning metrics, etc. Over… Read more 5 Basic Components Of The Best Tweet Ever →
Don’t get me wrong, attending and participating in actual events is a great way (arguably, the best) to stay up to date on all your industry happenings; however, if you… Read more What I Learned from #Big3PR (from, shhh, the tweet stream) →
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