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Category: Inbound PR

Global Trust In Earned Media Above 50 Percent

Lately, I have been writing about a PR revolution, one in which PR has been redefined as the convergence of earned media, owned media, and social media (or Inbound PR); however, although owned and social media are aggressively bringing in leads and exhibiting great ROI, traditional media is still proving paramount to success. The 2012 Edelman Trust Barometer found that traditional media sources are still the most trusted. Earned media was “the only institution to see an increase in trust over the past year — now above 50 percent. ” Edelman Trust Barometer While there’s no… Read more Global Trust In Earned Media Above 50 Percent