Top 5 Posts of 2012: Inbound PR, Tips on Pitching and Tweeting

pacman holidayIt has certainly been an exciting first year for Moebius Ink! I want to thank all of my clients and partners for an amazing 2012 and wish everyone a happy and safe holiday next week. Here’s to a successful 2013 for all of us! I’ll see you then.

In the meantime, here are my top 5 posts from 2012. The big trends I saw in B2B PR this year were about mastering the art of pitching the media (via earned media & social media) and the huge role content marketing (or owned media) is now playing within this brave, new world of Inbound PR [cool infographic]. Enjoy!


#1: PR People: Please Stop Pissing Off Journalists (or How To Pitch The Media)

Every writer is different. Do the research. Here are 20+ tips straight from the media on how they would like (and not like) to be pitched.

#2: Inbound Marketing, Meet Inbound PR

The days of PR being its own silo are over. Find out how Marketing silos are being broken down across organizations. PUBLISH + SHARE = GET FOUND.

#3: 5 Basic Components of the Best Tweet Ever

There’s a real science to Twitter. Learn how to craft the best tweets ever with these 5 critical components.

#4: Ditch Venn Diagram – Inbound PR’s Role in Paid, Earned, Owned & Social Media

For PR pros, it’s no longer sufficient to rely on earned media coverage to drive action. It’s how you merchandise the coverage that matters.

#5: Not Your Father’s B2B Marketing (B’s Are People Too)

Whether B2B or B2C, the bottom line is we’re all people and need to be approached as human beings for greatest success. Tips from the best marketers I know.

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