My good friends at KoMarketing asked me for my thoughts on the most effective B2B marketing tactics of the year (visit link for excellent insights from numerous leading marketers), which I thought… Read more The Most Effective B2B PR Tactics →
Happy New Year, all! Time to finally kick off 2013 with some excellent articles that you may have missed during your holiday breaks, and bring to light some seemingly daunting… Read more Inbound PR Pro: The Writer, The Extrovert and The Data Scientist? →
It has certainly been an exciting first year for Moebius Ink! I want to thank all of my clients and partners for an amazing 2012 and wish everyone a happy… Read more Top 5 Posts of 2012: Inbound PR, Tips on Pitching and Tweeting →
PR professionals have never been so fortunate. Every day CMOs ask themselves how they can get their brand more media exposure. They want to be published. Sound familiar? Lucky for… Read more Inbound PR By The Numbers – Owned Media FTW! →
Anyone who knows me understands I enjoy watching sports every once in a while, especially if it’s ONE game in which I can truly become invested; however, I can sit and… Read more 3 Vital B2B Marketing Tips From NFL Films →
I came across this terrific tool — Piktochart — on Econsultancy yesterday (thanks @lakey!), and with no prior design chops, I was able to whip up this cool visual representation,… Read more What Is Inbound PR? [Infographic] →
Judging by its valuable tweet soundbites, PRSA’s International Conference (#PRSAICON) this week sounded like a huge success — very informative with a great group of expert speakers and savvy attendees.… Read more Ditch the Venn Diagram – Inbound PR’s Role in Paid, Earned, Owned and Social Media →
Last week, Marketing Profs and TopRank published an excellent “this is not your father’s B2B” eBook (thank you!) with 33 tips from top marketers (now embedded below) on how to bring… Read more Not Your Father’s B2B Marketing (B’s Are People Too) →
The days of PR being its own silo are over. With the megatrend of B2B waking up and measuring the ROI of publishing, blogging, sharing through social media, and SEO,… Read more Inbound Marketing, Meet Inbound PR →
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