I was having a really great conversation last week with my new friend over at HubSpot, Kipp Bodnar (author of The B2B Social Media Book). He asked me where I thought PR fit… Read more Where Does PR Fit Into The Marketing Funnel? →
Happy New Year, all! Time to finally kick off 2013 with some excellent articles that you may have missed during your holiday breaks, and bring to light some seemingly daunting… Read more Inbound PR Pro: The Writer, The Extrovert and The Data Scientist? →
It has certainly been an exciting first year for Moebius Ink! I want to thank all of my clients and partners for an amazing 2012 and wish everyone a happy… Read more Top 5 Posts of 2012: Inbound PR, Tips on Pitching and Tweeting →
Lately, I have been writing about a PR revolution, one in which PR has been redefined as the convergence of earned media, owned media, and social media (or Inbound PR); however, although owned and social media are aggressively bringing in leads and exhibiting great ROI, traditional media is still proving paramount to success. The 2012 Edelman Trust Barometer found that traditional media sources are still the most trusted. Earned media was “the only institution to see an increase in trust over the past year — now above 50 percent. ” Edelman Trust Barometer While there’s no… Read more Global Trust In Earned Media Above 50 Percent →
I came across this terrific tool — Piktochart — on Econsultancy yesterday (thanks @lakey!), and with no prior design chops, I was able to whip up this cool visual representation,… Read more What Is Inbound PR? [Infographic] →
Judging by its valuable tweet soundbites, PRSA’s International Conference (#PRSAICON) this week sounded like a huge success — very informative with a great group of expert speakers and savvy attendees.… Read more Ditch the Venn Diagram – Inbound PR’s Role in Paid, Earned, Owned and Social Media →
Although the headline is influenced by this election year, the topic is completely inspired by Kipp Bodnar’s (@kippbodnar) presentation at the recent #INBOUND12 Conference. And just like with politicians, we love… Read more It’s The Social Proof, Stupid →
The days of PR being its own silo are over. With the megatrend of B2B waking up and measuring the ROI of publishing, blogging, sharing through social media, and SEO,… Read more Inbound Marketing, Meet Inbound PR →
Sometimes I get a little ahead of myself pontificating about the far-reaching opportunities a smart Twitter strategy can bring B2B companies — citing stand-out case studies, stunning metrics, etc. Over… Read more 5 Basic Components Of The Best Tweet Ever →
Don’t get me wrong, attending and participating in actual events is a great way (arguably, the best) to stay up to date on all your industry happenings; however, if you… Read more What I Learned from #Big3PR (from, shhh, the tweet stream) →
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